Microsoft Patent Hints At Emotion-sensing Ad Delivery System

[JMH]

Imagine your Xbox was capable of serving you ads based on your mood.

The ad industry already works to serve us ads based on our interests and whatever demographics we fall into, but Microsoft could be looking to take things to the next level if a patent application is anything to go by.

Microsoft is apparently looking into serving advertisements based on users' reactions to content. No doubt you're familiar with pop-ups asking if the ads you just saw are relevant to you but a patent application from Microsoft details a method of figuring that out without having to ask you.

http://www.tomshardware.com/news/Mi...on-Advertising-Kinect,15984.html#xtor=RSS-181

 

[Corrine]

I really hate it when authors don't provide a reference to the source!

This patent application was filed in late 2010 but was just last week published by the USPTO.

I checked the O.G. (Official Gazette) but that had patents published, no list of published applications. I finally located a list of 111 patent applications that were published last week and located United States Patent Application: 0120143693, Targeting Advertisements Based on Emotion

Abstract

A computer system, a computer-implemented method, and computer readable media configured to target advertisements based on emotional states are provided. Advertisers specify desired emotional states of users they intend to target with advertisements. Advertisers also provide emotional tags having the desired emotional state of users that should see the advertisements linked to the emotional tags. Online activities for users are obtained and processed to assign emotional states to the users. An advertisement engine selects advertisements that are emotionally compatible based on the assigned emotional states and the desired emotional states provided by the advertisers.