Firefox 60 to Show Sponsored Content for US Users
Mozilla Blog Post: A Privacy-Conscious Approach to Sponsored Content - Future Releases
Mozilla announced this week plans to show sponsored content to US users starting with the release of Firefox 60.
The sponsored content will appear as suggested stories inside Firefox New Tab page. The stories will be pulled from Pocket's recommendation list.
The Mozilla Foundation acquired Pocket (formerly known as Read It Later), a service for managing article reading lists, in February 2017.
Mozilla has been testing sponsored content in Firefox Nightly and Beta versions for a few months.
Mozilla Blog Post: A Privacy-Conscious Approach to Sponsored Content - Future Releases