Automattic, the company behind the wildly-popular blog hosting platform WordPress.com, has announced the
immediate availability of 2FA (two-factor authentication) for WordPress.com account holders.
Like Apple, which recently
did something similar but chose to call it two step verification, WordPress has gone for its own name, referring to the feature as
two step authentication.
Whether you call it 2FA, 2SV or 2SA doesn't really matter, because the underlying idea is the same: introduce single-use passwords that are unique to each login.