$1.49. Not $.99. That will be the cost of apps on the Windows 8 store. Microsoft, in order to encourage app developers to make Windows 8 Apps, will be charging consumers more, but giving Windows 8 developers more for their product.
A Developers Dream?
Apple showed how successful the Apple store was for delivering state of the art Apps to consumers. Developers were very happy. But with Windows 8 developers will have the opportunity to do some different things not currently available with Apps. For instance, developers can choose to release free apps, and support them with in-app purchases. Also, Windows 8 will allow seven-day trial periods for users to test paid apps before purchasing them. According to a Microsoft blog,
Apps that pursue a trial period marketing process have earned as much as five times as much as apps that don’t.