Why Mozilla is scared of Google

JMH

Emeritus, Contributor
Joined
Apr 2, 2012
Posts
7,197
In tech, little things can have big consequences — in this case, a tiny search bar. Last night, Firefox made a surprising announcement: after 10 years with Google as its default search engine, it would be handing the tiny search bar over to Yahoo. On the face of it, it's a strange move. If you're looking for almost anything on the internet, Google is a much better way to find it than Yahoo is. But that small search bar isn't just a feature, it's a business. And it’s a business that reveals how Mozilla and Google could increasingly be at odds with each other.

For the last 10 years, Google has had that business almost entirely to itself. Every time you make a search through that bar, Google makes a little bit of money from ads and passes a piece of that money on to the browser through AdSense's revenue sharing deal. That adds up to hundreds of millions of dollars for companies like Mozilla, but the money can produce some strange incentives. Google's making a browser too, and it may not want to support Chrome's competitors forever. Suddenly, the short-term money starts to look like a long-term liability.
Why Mozilla is scared of Google | The Verge
 

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