Why big companies buy and sell your data

JMH · Aug 26, 2012

Last night, CNN’s OutFront had the first-ever interview with the CEO the biggest company you’ve never heard of: Acxiom, Inc., a data broker that collects and sells personal information on 96% of Americans.

Abine was in the story as a privacy advocate to represent the side of the consumer, and I–Sarah, your faithful blogger and privacy analyst–talked to reporter Ed Lavandera. You can check out the story here.

What are data brokers?

Every single day, companies you’ve never heard of are collecting and storing information about you. They’re commonly known as “data brokers” or “people search sites."

http://www.abine.com/blog/2012/abine-on-cnn-why-big-companies-buy-and-sell-your-data/

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Why big companies buy and sell your data

JMH

Emeritus, Contributor