Over the last few days we’ve seen reports alleging abuse of a browser behavior regarding mouse position. Microsoft is working closely with other companies to address the concern of mouse position movement. From what we know now, the underlying issue has more to do with competition between analytics companies than consumer safety or privacy.
We are actively working to adjust this behavior in IE. There are similar capabilities available in other browsers. Analytics firms can expect to do viewpoint detection in IE similarly to how they do this in other browsers. We will update this blog with more information as it is available.
Online advertisers started a shift (
link) “from a ‘served’ to a ‘viewable’ impression
.” Many different analytics companies stepped up to compete in this space. That competition has had many public results, including lawsuits (link). One of the companies involved in this space is Spider.io, which recently reported an issue in IE involving mouse pointer information. Spider.io is an advertising analytics company. Their recent blog post, “There are two ways to measure ad viewability. There is only one right way,” makes their point of view very clear. Different analytics companies use different and equivalent methods to gather consumer information across different browsers on different devices.
