Twitter said Monday it has agreed to acquire TapCommerce a mobile advertising company focused on re-engaging people who have downloaded advertisers’ apps.
The financial terms of the proposed acquisition of the New York startup were not disclosed. Some reports, however, said Twitter is paying about US$100 million for the company.
Twitter also announced Monday
the global rollout of its “mobile app installs” program, which allows companies to promote their mobile apps in users’ feeds.