It's official: Yahoo have purchased blogging giant Tumblr for $1.1 billion in cash, of which CEO David Karp will receive $250 million. Yahoo has gone through a spate of purchasing hot startups recently, such as GoPollGo and Summly, but none of the acquisitions have been on the scale of Tumblr.
And it would seem that Tumblr users aren't happy with the deal, taking to their blogs to post about how Yahoo should do "
something really stupid and die." Other users have taken a more proactive form of rebellion and exported their blogs to other platforms, such as Wordpress. Wordpress co-founder, Matt Mullenweg, has taken to his
blog to highlight the increase in blog imports yesterday.