In an
article for mobilegeeks.de
, blogger Sascha Pallenberg accuses the developers of the popular
AdBlock Plus (ABP) browser plugin of maintaining business connections to "strategic partners in the advertising industry". Pallenberg goes as far as calling ABP a "mafia-like advertising network".
The plugin, which is available for Chrome and Firefox, introduced a whitelist for web sites with non-obtrusive ads in version 2.0 and Pallenberg is questioning how this list of "acceptable ads" is compiled. Pallenberg is accusing the ABP developers of having connections to advertising and affiliate programmes and that their advertisements are included in the whitelist as a result.
In a statement, Till Faida from Eyeo GmbH, which according to Pallenberg now develops the tool, confirmed many of Pallenberg's claims. Faida says that "a large part of the information concerning the collaboration with our partners is correct," but he also states that the company does not see these industry connections as a conflict of interest. The company is convinced that the "acceptable ads" business model will be successful and says that the whitelisting criteria are "completely transparent".