Please login to your Facebook account: the execution of a data mining scam

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So someone sends you a link to the latest Gangnam parody / cat meme / man jumping on frozen pool video and the link looks something like this: http://bit.ly/10PMelv

Nothing unusual about this, every second link shared these days uses a bit.ly or t.co (or comparable) URL shortener. Because you have an insatiable desire to participate in the latest social phenomenon, you click through and see this:

Troy Hunt: Please login to your Facebook account: the execution of a data mining scam