You're used to seeing domains ending in ".com", ".net" and many other of what are called the "top level" domains.
But ... ".bank"? ".microsoft"? ".paypal"?
Perhaps even ".leo"? ".askleo"?
ICANN, the Internet Corporation for Assigned Names and Numbers, is in the process of rolling out the ability to purchase your own top level domain. It's not cheap (you won't be seeing ".askleo" anytime soon), but it is happening.
Unfortunately one of the expected side effects is a massive increase in phishing attempts. And if you're not careful you could fall victim.