We collaborated with UC Berkeley on a new report
that shows that online tracking is everywhere
. It’s not just on sketchy websites you’ve never heard of. It’s on all of the 100 most popular websites in one form or another, sites that people know and trust.
What is online tracking, anyway?
For those of you who don’t know what I’m talking about when I say “online tracking,” here’s a quick primer. Every time you browse the web, hundreds of advertising companies
are watching everything you do: what you click and buy, the things you “Like” on Facebook
, the stories you read, your IP address, & more.