On Facebook, people trust the marrieds, not the complicateds

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Facebook would like to become the world's most lucrative, surreptitious social supermarket.
Yet, as it pushes sponsored stories (here's news: the Supreme Court says you can opt out of them), everyone wants to know who are the big influencers on the site.
Fortunately, along has come Dylan Walker and friends of his from NYU's Stern School of Business to shed a little academic light upon this troubling quandary.

http://news.cnet.com/8301-17852_3-5...ople-trust-the-marrieds-not-the-complicateds/