Microsoft will not reduce the price of Windows 8 upgrades, as it did three years ago before the roll-out of Windows 7, a retail sales analyst said today.
"I would expect upgrade pricing to consumers to be on par with Windows 7," said Stephen Baker of the NPD Group. "They had a compelling reason to get consumers off of Vista and priced [it] to make that happen [in 2009]. But the reason to get consumers onto a more modern platform with a software upgrade is a lot less now than in 2009."
