Nadella to Microsoft: “Devices and services” out, but still “mobile first, cloud...Na

JMH · Jul 12, 2014

Nadella to Microsoft: “Devices and services” out, but still “mobile first, cloud first”

Microsoft CEO Satya Nadella sent a company-wide (and public) e-mail to mark the start of the company's 2015 financial year. The message announces a forthcoming reorganization and a shift in focus away from the "devices and services" that Steve Ballmer pushed toward the end of his time at the company.

It's not entirely clear what that new focus really is, however. Nadella isn't doing away with his "mobile first, cloud first" mantra, as mathematically challenged as it is, and "mobile first, cloud first" still seems to feel a lot like "devices and services." The lynchpin of the mobile experience is the device; the raison d'être of the cloud is to provide services.

Nadella to Microsoft: ?Devices and services? out, but still ?mobile first, cloud first? | Ars Technica

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Nadella to Microsoft: “Devices and services” out, but still “mobile first, cloud...Na

JMH

Emeritus, Contributor