Satya Nadella wants Microsoft to touch just about anything you touch.
It's one heck of an ambitious plan, tapping into our impatience when the device we're holding doesn't give us what we want, when we want it.
Yet Microsoft's CEO has assembled a strategy and a string of new products, from smartphones and tablets to games, that could actually pull it off. Everything hinges on Windows 10, which runs across computers, tablets, smartphones and the Xbox game console.
With Windows 10, developers can write universal apps that work on any device. That could help the world's largest software company build a compelling app repository, like Google's Play or Apple's App Store. The
new Surface Pro 4 taps into businesses' and consumers' growing appetite for high-end hybrids that can serve as a laptop and a tablet. That could help Microsoft gain traction in corporations, where Apple's Mac computers do well. And premium phones could finally give Microsoft the cred it needs to hold its own against Apple's iPhones and Samsung's Galaxy S devices.