At its press event today, Microsoft announced that
Windows 10 will be a free upgrade for Windows 7 and Windows 8 users during its first year of availability. There was some confusion, however, when Microsoft's Terry Myerson started talking about Windows 10 "as a service." Did that mean that
after that first year of free availability, Windows 10 would cost an annual fee? I asked Myerson for clarification after the presentation, and he confirmed that there will be no additional fees attached to Windows 10, whenever you buy it.
Myerson clarified that Windows 10 users will still get free updates and support for the lifetime of the OS, exactly like past versions of Windows (like XP and Windows 7's Service Packs, for example). There's no subscription model for updates or support or continuing to use the OS. Myerson's reference to Windows "as a service" simply meant that Microsoft plans to update the OS with smaller, more regular updates rather than the big, chunky updates of past Service Packs.