Microsoft Marketing Chief Chris Capossela joined the
Windows Weekly team this week for a questions and answers session covering HoloLens, Windows 10, Surface 4 and other Microsoft related questions.
One question touched Microsoft's upgrade push on Windows 7 and Windows 8.1 systems, and the fact that the company's methods to get users to upgrade to Windows 10
have become more aggressive.
Users reported for instance that Microsoft changed the upgrade notification prompt by removing the option to opt-out of the upgrade. The company seems to A-B test various options but all have in common that users are left without an option to opt-out.
While it is possible to close the upgrade prompt using the x-icon of the window, it is very likely that less experienced users won't know about that option.
