Microsoft keeps customers in the dark over Windows 8 prices

JMH

Emeritus, Contributor
Joined
Apr 2, 2012
Posts
7,197
With just two months to go before the retail launch of Windows 8, Microsoft has yet to price the new OS.

Analysts today blamed Microsoft's attempt to accommodate both desktops and tablets with Windows 8 for the lack of information.

"The delay in releasing pricing is all about uncertainty around the PC market and competition from Apple," argued Patrick Moorhead, principal analyst with Moor Insights & Strategy. "Microsoft needs to price Windows in a way that looks smart versus Apple's OS X, doesn't leave money on the table with commercial PC customers, and enables OEMs to compete better with the iPad."

The delay in pricing Windows 8 is real: During the Windows Vista and Windows 7 cycles, Microsoft unveiled retail prices weeks before each OS made the RTM, or "release to manufacturing," milestone, and four or more months before retail sales started.

Microsoft disclosed Vista prices 58 days before that edition's RTM, and 148 days before retail availability. Windows 7's prices were made public 28 days before RTM and 120 days before its on-sale date.

http://www.computerworld.com/s/arti...Windows_8_prices?source=rss_keyword_microsoft
 
Back
Top