At
Microsoft’s Surface event last week, Steven Sinofsky gave us a quick preview of Netflix’ new app for Windows 8, expected at Windows 8 launch. Netflix stays ahead of competing subscription services like Hulu and Amazon partly by its “be everywhere” strategy. Native-feel applications are Netflix’ hallmark on home entertainment and mobile devices and platforms. So we should not be surprised to see a Metro-style Netflix app running in Windows 8 tablets. As a consumption device, Surface for Window RT’s success will depend significantly on a robust content and application ecosystem, and Netflix is a key factor in that equation.
