Microsoft and OEMs: New game, new rules

[JMH]

Every relationship changes over time. That’s true of friendships, love affairs, and business partnerships.

In business, at least, it should be possible to keep emotions out of the equation. But that’s not always as easy as it sounds.

And that’s where the tension comes in with Microsoft’s decision to cross the line into PC design and begin competing with its OEM partners.

See also:

• What OEMs desperately need to learn from Microsoft’s Surface
• Microsoft’s new Surface tablets make a solid first impression

http://www.zdnet.com/blog/bott/microsoft-and-oems-new-game-new-rules/5180