In a world where social media is a new form of communication for some people, why should employers care? People probably interact the same way they do on facebook in real life, but because real life, people can't monitor as easily (conversations and discussions are not saved on web pages), that makes it "more safe"? I don't get it. We use things like Facebook and Twitter, so now if it becomes part of a screening process, are we supposed to always act professional and never say anything bad online?
It's nonsense... Quite honestly, how can you judge anybody by an online profile? You'll be making more assumptions than any clear facts, even if you think you now know this person because you've seen an online profile with a bit of text and a photo perhaps, you may not even have the first idea of what that person is all about. And if an online profile makes you look good, well, you still don't know that person to make an efficient judgement of who they are because anybody can lie online.