Will Watts Senior Administrator, Security Analyst Staff member Joined Mar 4, 2012 Posts 6,513 Location %tmp% Aug 28, 2012 #1 This one makes me wonder - why take a great idea, something that is successful, profitable and well-liked, and then replace it with the opposite? http://arstechnica.com/staff/2012/08/op-ed-apple-store-may-be-shifting-from-customer-experience-to-profit-machine What's worse, though, is that workshops and training sessions for customers appear to be cut down or eliminated entirely. Spaces devoted to demonstration and training areas are reportedly being filled with shelves for additional accessories, and sales specialists are being directed to increase sales of these miscellaneous items. Specialist performance will now be directly measured in part by how many accessories they can sell with each hardware item sold. So if you walk in to buy a MacBook Air, the new metrics would encourage sales people to push you to buy cases, hard drives, AirPort base stations, and more. Furthermore, specialists are also reportedly directed to have customers use the iPhone-based EasyPay, though sales through EasyPay don't count toward an employee's metrics—a Catch-22 if I ever heard one. Click to expand... Apple managed to create highly successful, unique stores, that were quickly copied by other companies once they realised how effective they were. They've now put the guy who used to run Dixon's in charge, and seem to be going towards a profit focused short term strategy. For most of you in the US, Dixons is/was a UK chain with an appalling reputation, appalling customer service, and focused entirely on profits at the expense of the customer. Pushy ignorant sales people trying to sell extended warranties. The new role model of Apple.