A reader commenting on a Q&A about the rise in behavioral tracking for targeted advertising
asked a great question: How does one browse sensitive subjects without being tracked via cookies?
For most Web activities, many people won't be bothered that they are served up ads for cars
or even acne cream if they have been reading news about the newest Tesla or visiting dermatology Web sites. But what about when someone is researching a hereditary or embarrassing medical condition that one would not want revealed to advertisers, shoulder surfers or, worse yet, insurance companies?