Each and every minute of the day, vast amounts of data is generated from ordinary activities: from online shopping to phone calls, bog-standard Web browsing and accessing social media outlets.
The next time you perform a Google search, you are one in about two-million users who are doing the very same thing at that same moment. Google handles this every second of the day, as does Facebook with
more than four billion things shared daily and Twitter with its
340 million tweets per day — yesterday’s outage notwithstanding.
