This morning, the unthinkable happened: My wife, an avowed PC user who long ago swore to never touch an Apple device, started shopping around for a Mac Mini. And it’s all thanks to Windows 10. Or rather, the nasty new way that Microsoft’s tricking Windows 7 and 8 users into automatically updating to Windows 10.
I adore Windows 10, but I’ve long been a vocal critic of
the heavy-handed tactics that Microsoft’s been using to force people into the upgrade, all to hit a goal of migrating
1 billion users to an operating system
brimming with freemium services and ads. The annoying “Get Windows 10” pop-up began using
deceiving malware-like tactics months ago, but it recently received an overhaul that seems purposefully designed to confuse users who have been wearily slogging through the nagging for half a year now.
That nasty change trick resulted in my wife’s beloved Windows 7 PC being sneakily upgraded to Windows 10 this morning. Sure, she has 30 days to
roll it back to Windows 7, but she feels so betrayed—like Microsoft forcibly removed her control over her own PC—that she’s strongly considering embracing the Dark Side and buying a Mac, instead.
