Google receives a lot of URL takedown requests - 4.5 million in the past month alone.
To address this problem, the search giant says it will push "bad" sites (those with allegedly copyright infringing content) further down its ranked search results, with the aim of helping users find quality sources of legal content more easily.
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recent blog post from Amit Singh, Google's senior vice president of engineering, announced that it will use around 200 signals - an important one being the number of 'valid copyright removal notices' - to dictate how their "search algorithms deliver the best possible results."
