Google is looking to take steps that will enable Chrome users to make more informed decisions about the extensions they install. Specifically, developers will have to provide more information about data collections in the interests of
transparency.
In addition, developers will have to produce a privacy policy for their extensions, and must ask for permission before collecting data about users. Google's new User Data Policy introduces these extra requirements in the wake of increased demands from users for more information about what is going on in the background.
Google is introducing some restrictions as well as new requirements. If the collection of data is not integral to the functioning of an extension, it will be prohibited. The new
User Data Policy comes into force from July 14, and after this date Google will purge from the Web Store any non-compliant extensions.