Do you know what’s the single biggest driver in Windows 10 adoption? That it is Free.
Truly, completely, 100% free as long as you own a genuine copy of Windows 7 or Windows 8 Home or Professional. Do you know what’s the second biggest driver of Windows 10 adoption? That it won’t be free after its one year anniversary on July 28th 2016 – so the message is you must be quick.
Except I’m willing to bet Microsoft MSFT -1.85% is pulling a fast one and the whole ‘it’ll get expensive’ argument is a myth. Here’s why…
The ‘Facts’
As it stands, what Microsoft is perpetuating is that after July 28th 2016, Windows 10 Home and Windows 10 Pro will cost $119 and $199 respectively. Reading the official Windows 10 home page this also seems to be the case:
“Yes, free! This upgrade offer is for a full version of Windows 10, not a trial. 3GB download required; internet access fees may apply. To take advantage of this free offer, you must upgrade to Windows 10 within one year of availability. Once you upgrade, you have Windows 10 for free on that device.”