Thought your "Moments" were going to be ad free? Think again.
Twitter isn't wasting any time trying to cash in on its latest product, saying Friday that it's bringing advertising to its "Moments" feature this weekend. The first "Promoted Moments" campaign, scheduled to go up Sunday, will be for the upcoming Rocky sequel called "
Creed." Other campaigns will begin rolling out starting Monday.
Launched two weeks ago, the much-hyped
Moments lets Twitter users get information on major trending events, including breaking news, concerts and sporting events, through curated tweets, videos and images. The San Francisco-based social network is hoping Moments will attract more advertisers and drive its revenue.
Advertisers will be able to weave a series of tweets into a given Moment. Those tweets will be live on Twitter for 24 hours.
