Facebook said Monday it has defenses in place to detect click fraud despite one company's claim it detected suspicious clicks on its advertisements billed to it by the social-networking site.
Limited Run, a company based in Manorville, New York,
wrote on Monday that it was deleting its Facebook page within a couple of weeks after it determined 80 percent of the clicks may be fraudulent.
The accusation is problematic for Facebook, which is already coping with high expectations from Wall Street following its IPO over the potential revenue the site could generate from online advertising.
Limited Run, which provides a platform for selling digital music and physical items, wrote that it noticed only about 20 percent of the clicks it was paying for lead people to its website. The company said it tried several analytics services and still could not verify more than 15 to 20 percent of the clicks.
