Eat your own, or somebody else will. That's the new mantra in the device world.
Here's what Apple said this week on that topic.
In terms of cannibalization and how we think about this, I see cannibalization as a huge opportunity for us. One, our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it and so we never fear it. --Tim Cook.
This was said in response to an analyst's question during the company's first-quarter earnings conference call. Earlier in the call, Apple, in its prepared remarks, said that it sold 4.1 million Macs in the quarter, more than a million less than the 5.2 million sold a year ago in the same period.
But iPad sales appear to be more than compensating: 22.9 million iPads were sold during the quarter compared with 15.4 million in the year-ago quarter.
So, how are PCs faring in comparison? Worldwide PC shipments totaled 89.8 million units in Q4, about 6 million less than the 95.9 million shipped in the same period last year, according to IDC.