Bing apps will become MSN apps next week

[JMH]

Microsoft is busy doing some in-house rebranding of some of its most popular apps. In fact all Bing apps, will become MSN apps next week.
We first noticed this change of branding at the start of the month when Microsoft unveiled its MSN homepage with a new design. The website, which is apparently still used by almost 400 million people around the world, is a sort of portal to the web and to Microsoft’s apps.
A couple of days ago our friends at WPCentral found out that Bing Finance will soon turn into the MSN Money app. And now TechCrunch is reporting that all Bing apps will face the same rebranding next week.

Bing apps will become MSN apps next week - Neowin

 

[JMH]

Welcome to the MSN world, Bing apps have now been rebranded

Microsoft has pushed out updates for its Bing apps that officially convert them to MSN applications but the branding is only skin deep. The change was expected and tonight is the night that Microsoft makes it all official; the rebranding affects both Windows and Windows Phone apps.

The company is relaunching its MSN brand with a new webpage and of course, all of these apps. The re-branding makes sense as MSN is about content and Bing is used for searching. So, having apps named after the search engine could have confused some users as the intent of the applications. More so, it solidifies that fact that Microsoft's MSN brand is here to stay.

While we don't know if there is any connection, Microsoft did push out the update on the eve of its Windows 9 announcement. Will this have any impact on the announcements tomorrow? Only time will tell.

Welcome to the MSN world, Bing apps have now been rebranded - Neowin