At Bing, we’re constantly striving to make your search experience better. In order to do this, we spend a lot of time examining what you’re trying to accomplish. When it comes to image search, we know that when you conduct a search you’re either looking for a specific image or you’re looking to browse and explore across a range of different topics. We refer to these primary intents as
hunting and
exploring.
Often you’ll start hunting and end up exploring or vice versa. On average, people do two searches and view about 6 images. With this in mind, we look at how queries are entered, how many images are viewed, how far down you scroll and whether or not you use filters to better understand whether you’re a hunter or explorer and in turn how we can make the experience easier.
At a high level, here are the three ways that we try to make your image searches more successful.
- Images: Regardless of whether you’re hunting or exploring, making sure that we have high quality and relevant image results is our top priority. You can read more about how we do that here.
- Suggestions and alternate content: If you’re scrolling down the page and not clicking on images, we reason that you’re probably not finding what you’re looking for. To help, we have a powerful and continually maturing set of search suggestions and collections to help you visually refine, explore and change topics.
- Actions: Actions are a set of features that we have introduced to help you, well, take action. This includes things like our filters that help you refine a result set by letting you sort by source or size. We also have features like image match which lets you upload an image and we’ll retrieve identical or similar sets of images. We’ve also made it easier for people who like assembling images on Pinterest to do that more easily with a one-click pin feature.
