Windows 8 app-based advertisement concepts revealed

[JMH]

Windows 8 isn't just a new PC or tablet operating system from Microsoft. The company also sees it as a way for other companies to get the word out on their products. In a new post on the Microsoft Advertising blog, the company talks about how it is working to create ads that will seamlessly blend into Windows 8 Metro apps.

An example of such an ad can be seen above, where an ad for a new shoe from Adidas is integrated into a Windows 8 app that promotes the Seattle Sounders soccer team. Clicking on the ad will bring the user to a full Adidas site.

http://www.neowin.net/news/windows-8-app-based-advertisement-concepts-revealed

 

[JMH]

[h=1]Windows 8 in-app advertisements get their own preview[/h]

Microsoft's own advertising blog (yes, it exists) has revealed how its going to frame ads inside incoming Metro-themed apps. While announcing partnerships with six different ad design teams, Microsoft threw up an example, above, that ties together a Seattle Sounders FC app with a panel showing off a pair of Adidas' latest Predator cleats. The adis located at the far edge of the apparently scroll-able app and clicking / tapping on the side will launch into a dedicated page, with a back button visibly ready to swing you back. While it looks relatively unobtrusive at the moment, the background of the app will also be up for advertising grabs, able to integrate videos, text and other media. Let's hope it doesn't ruin those delicate Metro lines when Windows 8 finally arrives.

http://www.engadget.com/2012/06/20/windows-8-in-app-advertisements/

 

[JMH]

Windows 8 Release Preview

It's Windows reimagined and reinvented from a solid core of Windows 7 speed and reliability.
It's an all-new touch interface. It's a new Windows for new devices.
And it's easy to try now—whether you're installing it for the first time, or moving from Windows 8 Consumer Preview.

Get it now

http://windows.microsoft.com/en-us/windows-8/release-preview?ocid=E_FBP_W8R_FB_Consumer_EN-US

 

[JMH]

Hey, Windows 8 doesn't suck

For months now, various pundits have been deriding the upcoming Windows 8 as the next Vista. People have made mocking videos showing older people thoroughly confused by Windows 8's Metro tile interface. Indeed, the Windows 8 Metro interface is radically different than the traditional Windows desktop. It's a touch interface.

Yet the same pundits that slammed Windows 8 on the desktop are now lauding Microsoft Surface, the Windows 8-powered touch tablet that Microsoft announced Monday. Since the Windows 8 Metro software hasn't changed, what exactly is so different? After all, Microsoft is demonstrating the exact same interface on touch-enabled hardware. And all of a sudden, Windows 8 is making sense.

http://news.cnet.com/8301-10805_3-5...t-suck/?part=rss&tag=feed&subj=News-Microsoft

 

[JMH]

Re: Windows 8 Release Preview

[h=1]Microsoft Surface is all style and no substance at all[/h]

Microsoft’s Hollywood announcement Monday of its two Surface tablet computers was a tactical triumph but had no strategic value for the world’s largest software company because the event left too many questions unanswered. If I were to guess what was on Microsoft CEO Steve Ballmer’s mind it was simply to beat next week’s expected announcement of a Google branded tablet running Android. Microsoft, already playing catch-up to Apple’s iPad, does not want to be seen as following Google, too. So they held an event that was all style and no substance at all.

http://betanews.com/2012/06/21/micr...n=Feed+-+bn+-+Betanews+Full+Content+Feed+-+BN