It’s clear from the shopping trends in recent years and the fierce competition retailers face, that they need to create differentiated and delightful digital experiences for customers to use when and wherever they choose: in-the-store, online and on-the-go. Shopping experiences are increasingly more interactive, more personal and more multi-channel. Millennials, of course, are a big part of this transformation and by default so are their parents, me included. My young kids are in tons of sports and other activities and have limited time to shop, yet still seem to find time via their various mobile devices to find and buy the latest and greatest.
At Microsoft and especially in Windows we’re excited to be at the epicenter of this digital and physical transformation, and it’s our job to help retailers not only meet the needs of their customers but find new and engaging ways for them to interact with time-starved consumers.
