Windows 10 everywhere – a new confusion for consumers?

JMH

Emeritus, Contributor
Joined
Apr 2, 2012
Posts
7,197
Before I began my venture into blogging and journalism, I was a technology sales associate at the all mighty office supply store, Staples. My geeky knowledge was used to sell a number of different products, including Microsoft’s Windows 8 operating system – oh, and overpriced warranties, of course! Launch day was an exciting event, but consumers came in a bit confused; there were two version of Windows to choose. Eventually, a few stress balls later, I was able to inform the average consumer on the difference between Windows 8 and Windows RT.
The Original Name Game

The name confusion didn’t stop there for many consumers, just the idea that there existed a product called Windows Phone, lead many of them to think that their full desktop operating system could now be used on a smartphone – this is the backstory to why I believe that Microsoft’s decision to name both their smartphone and PC operating system, Windows 10, is a poor one.
Windows 10 everywhere ? a new confusion for consumers?
 

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