I suspect we’re all getting a little bit too conditioned to data breaches lately. They’re in the mainstream news on what seems like a daily basis to the point where this is the new normal. Certainly
the Ashley Madison debacle took that to a whole new level, but when it comes to our identities being leaked all over the place, it’s just another day on the Web.
When it’s hundreds of thousands of children including their names, genders and birthdates, that’s off the charts. When it includes their parents as well—along with their home addresses—and you can link the two and emphatically say “Here is 9-year-old Mary, I know where she lives and I have other personally identifiable information about her parents (including their password and security question),” I start to run out of superlatives to even describe how bad that is.
This is the background on how this little device and other online assets created by VTech requested deeply personal info from parents about their families which they then lost in a massive data breach.