I visited my sister and her family a while ago and somehow ended up playing a game with my seven year-old niece. I forget what it was called now, but the objective was to describe colors without being able to relate them to an object. In other words, describe the color blue without referring to the sea, or the sky.
Try it. It’s tough. Though apparently not for seven year-olds.
Don’t ask me how, because I really don’t know, but on the drive home the game got me thinking about the concept of trust and how it relates to the cloud and cloud services. Just how do you explain something as ethereal as trust and yet come across as genuine and well, trustworthy?
In today’s environment, winning and retaining their customers’ trust is every cloud provider’s ambition. But how do you earn the right to be trusted? What do you say? Somehow starting a conversation with the words ‘trust me’ seems to have the opposite effect.
