I predict that the scenario I'm about to present here will happen over and over and over again. This is
not going to be pretty.
Let's follow a typical consumer, Kevin, as he goes to buy a Microsoft Surface RT.
Last week, Sean Hollister of The Verge
called a bunch of Microsoft Stores and spoke to representatives. The dialog I'm going to use for the store reps comes from real representatives who gave Sean these (very wrong) answers. Special kudos go out to Sean for doing this research.
DAY 1: NOON - LUNCH IN COMPANY CAFETERIA
Kevin is sitting down to lunch with Barbara and Mike, his co-workers. Mike says, "Hey, Kevin, did you hear about this new Windows tablet that's out?"
Kevin: Yeah, it might be what I've been looking for.
Barbara: What about an iPad? I like my iPad.
Kevin: Well, the iPad's nice, but I want to be able to do some work, too. I've been thinking about an Ultrabook, but I'd really like something a little smaller and cheaper.
Mike: There's a new Microsoft tablet that runs the new Windows version and has a flippy keyboard. Looks cool. You should check it out. It's even got Office.
Kevin: Yeah, maybe I will.
