Social media --
Facebook,
Twitter, LinkedIn,
Google+ and so forth -- has become a way of life for companies and their employees to interact with the public, but beating back the
fraudsters that try to prey on customers, not to mention keeping employees from spilling sensitive data, is becoming a full-time job for many.
"We do a lot of social media, It's actually an important part of our business," says Yaron Baitch, director of information technology and
security at Bob's Stores, the apparel retailer in the Northeast region which counts about 1,500 employees. The store chain uses its
Facebook site and
Twitter for continuous interaction with the public.
