Last April,
we announced the possibility for developers to respond to user customer reviews, and last month we
completed the rollout of this feature. Developers who see the “respond” option in Dev Center are ready to respond to customer reviews of Windows Phone apps.
We have seen very quick adoption of this feature, starting with a large increase in use after the August 12 rollout:
Number of daily responses to user reviews
Impact of responding to user reviews
A question we get asked often is what is the benefit of responding to customer reviews? Today I’d like to share a few results that show how engaging with customers by responding to their reviews can drive increased satisfaction and better overall ratings.
