New privacy policy allows scan of Yahoo and AOL mail for targeted advertising

Corrine

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From Oath’s new privacy policy allows it to scan your Yahoo and AOL mail for targeted advertising - The Verge:
Oath confirmed to CNet that it rolled out a unified privacy policy to its AOL and Yahoo brands. The updated policy (spotted by Jason Kint) states that the company “analyzes and stores all communications content, including email content from incoming and outgoing mail,” which will allow it to “deliver, personalize and develop relevant features, content, advertising and Services.”

The policy also states that the company can “analyze your content and other information (including emails, instant messages, posts photos, attachments, and other communications),” and it singles out messaging from financial institutions, saying that it “may analyze user content around certain interactions with financial institutions.” Oath says that its automated systems will strip out “information that on its own could reasonably identify the recipient.” It might also collect Exchangeable Image File Format (EXIF) data from images that you upload, and utilize image recognition to “identify and tag scenes, color, best crop coordinates, text, actions, objects, or public figures.”
 
It may be time to start encrypting all our emails. This will involve giving the key to the recipient by some other means - perhaps that old fashion method; a phone call - but it would work as long as both parties keep the key a secret.
 

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