Microsoft's new mission statement: No more computer on every desk

JMH · Oct 8, 2013

Microsoft used to have a succinct mission statement: Put "a computer on every desk and in every home."

Its new one is more of a mouthful. Outgoing CEO Steve Ballmer called it out in his final shareholder letter, which is part of Microsoft's Annual Report for 2013, which the company published on its investor site on October 7. Ballmer used last year's letter to shareholders to communicate the idea that Microsoft planned to morph from a software company to a devices and services company.

Microsoft's new corporate mission for 2013 and beyond is "to create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most."

Microsoft's new mission statement: No more computer on every desk | ZDNet

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Microsoft's new mission statement: No more computer on every desk

JMH

Emeritus, Contributor