Marketing Touchscreen in W10 for PCs - NOT!

[Digerati]

Just had yet another poster seeking new computer advice tell me he wanted W7 on his new computer, not W8. I replied that W7 was already almost 6 years old and W8 was faster and more secure, and that with programs like Start8, you can make W8 look like W7.

"But I don't want touchscreen! I want to keep my beautiful Samsung monitor!", he quickly replied.

This got me to thinking about the marketing approach with W8 and how different it is with W10 - at least for PC users. I think it is pretty clear Microsoft's marking of touchscreen support with W8 shot Microsoft in the foot and is one of the major reasons for W8's lackluster sale's figures.

In looking around at the hype for W10, I rarely see any mention of touchscreen support for PC users. I am not sure if that is because they learned their lesson with W8, or if it is because Microsoft makes tablets and phones, and not PCs - and all the connotations that go with that.

 

[AceInfinity]

Very thought provoking, and a clever idea you bring up from thinking about his response in such a way. I would agree, and I'm really curious to see what Microsoft has learned from Windows 8, and how that will affect their marketting approach for the official release of Windows 10. What we'll see during this next little while should provide a good hint as to what Microsoft's thoughts are. :)

 

[Digerati]

and a clever idea you bring up from thinking about his response in such a way.

Thanks, but for sure, it was not the first time I've heard people say they didn't want W8 because they didn't want touchscreen and be forced to buy a new monitor. It seems many thought (or apparently still think) you must use touchscreen with W8.