Microsoft’s decision to turn on Internet Explorer 10’s ‘do not track’ (DNT) setting by default could turn some consumers against the browser if it interferes with features such as password retention and autofill, a new survey has concluded.
Ever since it was announced some months ago that IE10 would make the ‘do not track’ decision for users, large advertisers have protested that this risked undermining the ad personalisation on which much Internet commerce depends.
The main objection was that the decision to turn on ‘do not track’ should be made by the consumer not by Microsoft.
