Google Chrome will soon provide users with the option to use the do-not-track setting when browsing the Web, effectively allowing them to opt out of many website ad targeting systems.
The change was first
reported by AllThingsD, which noted that Google had agreed to support the standard in February. Chrome will be the last of the major browsers to implement do-not-track, which isn't a surprise, given Google's dependence on online advertising for the vast majority of its revenue, according to AllThingsD.
When active, do-not-track sends a request to websites not to collect information about the browser for tracking or advertising purposes. It's meant to work, ideally, as a simple button users can click to ensure a modicum of
privacy.
