Chrome will soon provide users with the option to use the do-not-track setting when browsing the Web, effectively allowing them to opt out of many website ad targeting systems.
The change was first reported by AllThingsD
, which noted that Google had agreed to support the standard in February. Chrome will be the last of the major browsers to implement do-not-track, which isn't a surprise, given Google's dependence on online advertising for the vast majority of its revenue, according to AllThingsD.
When active, do-not-track sends a request to websites not to collect information about the browser for tracking or advertising purposes. It's meant to work, ideally, as a simple button users can click to ensure a modicum of privacy