Ironically, businesses will probably have to pay to keep Windows from changing
Microsoft will have no choice but to give consumers free Windows upgrades once it launches Windows 10 and kicks off its fast-fast-fast tempo, an analyst asserted.
"If Microsoft wants consumers to update and keep up to date, it really means that Microsoft is going to have to give those consumers those updates for free. There's really no other way to do it," said Michael Silver of Gartner at the research firm's annual technology conference.
"A consumer isn't going to give Microsoft a credit card and say, 'Charge me for a new release whenever one comes out,'" Silver added. "It's very likely that consumer releases will be free."
