JMH
Emeritus, Contributor
- Apr 2, 2012
- 7,197
An older article for those who may not be aware of this search engine....
Quote:
DuckDuckGo is a search engine like Google, Bing and Yahoo. Two BIG questions come to mind: What makes it different and how will it compete versus the titans of industry? While DuckDuckGo is not trying to emulate the titans, it might be able to carve out a slice of the search engine market share by playing to a niche market.
No Stalking Allowed!
Let’s start with what makes it different. Well, if it looks like a duck and walks like a duck then it must be a search engine, right? Not quite.
First off, DuckDuckGo doesn’t track users like Google, Bing or Yahoo. DuckDuckGo doesn’t share what users are doing, doesn’t cookie your browser or even save your search history. It’s all about searching privately. Anyone using a major search engine is sharing search history with an ad network that follows your movement, so it can target you ads around the web.
Privacy is fast becoming a huge concern for web users. According to TRUSTe, 92% of internet users worry about online privacy and 83% of users are less likely to click on an ad than a year ago.Duck, Duck, What? How DuckDuckGo looks to carve out search market share | Elite SEM
Quote:
DuckDuckGo is a search engine like Google, Bing and Yahoo. Two BIG questions come to mind: What makes it different and how will it compete versus the titans of industry? While DuckDuckGo is not trying to emulate the titans, it might be able to carve out a slice of the search engine market share by playing to a niche market.
No Stalking Allowed!
Let’s start with what makes it different. Well, if it looks like a duck and walks like a duck then it must be a search engine, right? Not quite.
First off, DuckDuckGo doesn’t track users like Google, Bing or Yahoo. DuckDuckGo doesn’t share what users are doing, doesn’t cookie your browser or even save your search history. It’s all about searching privately. Anyone using a major search engine is sharing search history with an ad network that follows your movement, so it can target you ads around the web.
Privacy is fast becoming a huge concern for web users. According to TRUSTe, 92% of internet users worry about online privacy and 83% of users are less likely to click on an ad than a year ago.Duck, Duck, What? How DuckDuckGo looks to carve out search market share | Elite SEM